Shopping for a prom dress may be the most exciting moment of high school. There is a good chance you’ve been dreaming about this dance for years. You’ve thought about everything from your hair to your preferred style. Now, it’s time to make it all come to life! As a Pella senior photographer, I adore working with students to make this year as memorable as possible. If you are on the search for prom dresses in Oskaloosa, Iowa, here’s why I think you should check out Lu Roo & Co Boutique!
115 S. Market Street, Oskaloosa, Iowa 52577
Since it first opened its doors, Lu Roo & Co has been the spot where women can go to find local fashions. The store was born out of the dreams of three generations of women. Their name pays homage to each. The matriarch, Lu (short for Lugene), always worked hard for her family. She passed away before the shop opened, but the boutique still works to honor her in all they do. The shop now carries a little bit of everything, including formal styles. No matter what you’re looking for, I can guarantee you’ll find it here!

If you are looking for a prom dress, the first thing you need to do is book a fitting. The shop has a specialty area called Bridal Dreams, where you can shop from a number of styles. This section contains over 1,000 dresses that are perfect for pretty much every event. They carry the best brands, including Amara, Clarisse, Mori Lee, Jovani, and Primavera. Their goal is to provide you with big-city options without losing the small-town heart. They will spend all the time you need so you can sort between all your different options. You can choose between elegant, clean looks and bold, sequined gowns. They have dresses in every shade, style, and fit, so you can find the one that suits you perfectly.
Once you are done looking for your dress, it’s time to start thinking about accessories! They have you covered on this front as well. With a large variety of shoes, jewelry, and handbags, they have just what you need to pull your look together.

While Lu Roo & Co is always my top choice when it comes to prom dresses, this is also a great shop for everyday styles. They have it all, from cute graphic tees to super-flattering jeans. They also have an impressive selection of athleisure that’s perfect for comfortable school outfits.
If you are looking for the best styles for your prom day, I think you are going to love the prom dresses in Oskaloosa, Iowa at Lu Roo & Co. No matter what you’re looking for, I know you’ll find it here!
Are you looking for more ways to make this time memorable? Then let’s connect! I am a Pella senior photographer, and I adore working with students so they can make the most of this year. I would love to sit down and have a conversation so you can decide if I’m the one to help you celebrate this amazing accomplishment. Send me a message today if you’d like to learn more!